For a week now we’ve had a brand new store from The Body Shop in Chichester. The sparkly new look doesn’t just speak about a great shopping experience for customers but is also designed to reflect the essence of their branding ‘Beauty With Heart’.
The concept is based on the idea that products from The Body Shop help you to ‘Look good, feel good and do good’. The ‘do good’ bit is where Children on the Edge (along with many other charities supported by The Body Shop) come in. Children on the Edge was originally set up by Anita Roddick and has been grateful for the generous support of both The Body Shop and The Body Shop at Home over many years.
As the new look stores open cross the country, different local partners and heroes from the charities and organisations supported by The Body Shop are being asked to cut the ribbons and be part of the launch of the brand. Our Head of UK Ben Wilkes was asked to cut the ribbon at the opening of the new Chichester store.
“It was a real honour to be involved in opening the store” says Ben. “Over the years we’ve seen the real impact of ‘Beauty With Heart’ for the children we work with and we’re excited about what the partnership can bring about in the future”.
You can support Children on The Edge during the Jubilee frenzy this week by buying the fantastic new Union Jack Bag for Life from The Body Shop which can be bought at any store or The Body Shop at Home party. It's just £4 from which 80p will be donated to our work!